I predict that by 2020 the Renault-Nissan Alliance will have replaced Toyota as the #1 car maker. Already 8.1m units annually, or 1 in 10 cars sold globally come from the group, which was established in 1999 through an unprecedented cross-shareholding agreement, that left both sides of the alliance incentivised to help the other succeed, without the respective corporate and brand identities being consumed by the other. A key factor in the success of the group over the last decade has been the creation of successful hybrids of the two company's strengths, where strengths are shared and weaknesses mitigated both ways. For instance, operationally the "Nissan Production Way" was adopted by Renault's manufacturing facilities, leading to productivity gains of 15% on the French manufacturer's … [Read more...]
Becoming a creative hybrid – Tokyo memoirs chapter 1: 2004~2005
The first in a series of posts describing my experiences running hybrid creative businesses in Japan. I spent my first two years in Japan working in Ogilvy, an international advertising agency, as part of the WPP Marketing Fellowship Program, a 3 year program sponsored by Ogilvy's parent company and global marcomms goliath WPP Ltd. I spent my first year in Ogilvy London, and then persuaded my mentor on the program to let me transfer to Tokyo. Half way through my second year in Japan I had decided to set up my own company when my 3 years ran up. That company was Alien-Eye, founded in October 2004. There were 3 main reasons I needed to get out and do my own thing, despite all the smart people I got to work with: i) I did not feel I was getting enough exposure to Japanese language and … [Read more...]
Brasil x Japan: the ideal hybrid?
Although the stereotypes associated with Japanese and Brazilians are poles apart, the two countries in fact share a special relationship based on the very human ties of historical emigration. Now they are starting to explore the potential of combining the mutual strengths of both nations in the future. Japan's is arguably the most "progressed" society on the planet, demographically more mature than any other, and one of the most advanced in terms of technology, infrastructure, healthcare provision and with a massive, capital intensive economy. In contrast Brasil (spelt the Portuguese on purpose!) has a young demographic, labour-intensive economy destined to grow into a superpower, but lacks many of the technological and infrastructural know-how that Japan has at its fingertips. … [Read more...]